Here’s a few things:
-Delivering on roadmap in reasonable time.
-Unique collaborations / partnerships
-Holder events (unique tournaments, riddles, IRL scavenger hunts etc)
-Implementing content/social strategy for all above points. When a utility is fulfilled, tournament is announced, etc.
Metrics to gauge:
-Holder sentiment on socials
-Increase in unique holders? If so that shows that they're continuing to reach new audiences
-Floor price stability - not as important, but important to see stability.
Only the projects with compelling use cases and/or significant communities will push through crypto winter.
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